Eumeps

#18003a

How to cultivate innovation

Client
Eumeps
Sector
Industry & Services
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
Logo, and visual identity design for EUMEPS, the Association for European Manufacturers of Expanded Polystyrene, the leading voice and advocate for the EPS industry.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.

EUMEPS is the association of European expanded polystyrene (EPS) manufacturers, bringing together over 1,000 SMEs across 23 national associations and covering the entire value chain, from production to finished products and their reintegration into new usage cycles.

Challenge
The challenge was to modernize EUMEPS’s brand identity to better reflect its strategic role in the expanded polystyrene industry and to strengthen its position as the voice of its members. The goal was to highlight the advantages of EPS and increase awareness of its performance in insulation, lightweight properties, and recyclability while enhancing EUMEPS’s credibility among policymakers, industry leaders, and partners.

Strategic Approach
We developed a brand strategy that emphasizes the qualities of EPS: a high-performance material optimized for increased energy efficiency and continuously improving recyclability. The objective was to position EUMEPS as a key player in research and innovation related to EPS while clarifying its messaging for stakeholders. The brand architecture was designed to affirm the industry’s commitment to developing more efficient solutions that address contemporary challenges.

Creative Solution
Naming: The name “EUMEPS” was retained to ensure continuity and recognition within the sector while being reinforced with a stronger identity and a clearer message highlighting the tangible benefits of EPS.
Design: The visual identity was crafted to reflect the modernity and adaptability of the material. The logo and graphic elements convey the continuous evolution of the industry, while the modern color palette and typography affirm EPS’s role in innovation and energy performance. The identity was deployed across various formats, from web design to institutional publications, as well as technical and promotional materials, ensuring clear and impactful communication.

EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
Logo, and visual identity design for EUMEPS, the Association for European Manufacturers of Expanded Polystyrene, the leading voice and advocate for the EPS industry.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.

defining

  • brand architecture
  • brand strategy

designing

  • logotype
  • brand identity
  • touchpoints development
  • brand guidelines

deploying

  • touchpoints production

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