Eumeps

#18003a

Comment cultiver l’innovation

Client
Eumeps
Sector
Industry & Services
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
Logo, and visual identity design for EUMEPS, the Association for European Manufacturers of Expanded Polystyrene, the leading voice and advocate for the EPS industry.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.

EUMEPS est l’association des fabricants européens de polystyrène expansé (PSE), fédérant plus de 1000 PME à travers 23 associations nationales et couvrant l’ensemble de la chaîne de valeur, de la production aux produits finis et à leur réintégration dans de nouveaux cycles d’utilisation.

Défi
Le défi consistait à moderniser l’identité de marque d’EUMEPS afin de mieux refléter son rôle stratégique dans l’industrie du polystyrène expansé et de renforcer sa position en tant que porte-parole de ses membres. L’objectif était de valoriser les atouts du PSE et de mieux faire connaître ses performances en matière d’isolation, de légèreté et de recyclabilité, tout en consolidant la crédibilité d’EUMEPS auprès des décideurs, industriels et partenaires.

Approche stratégique
Nous avons élaboré une stratégie de marque qui met en avant les qualités du PSE : un matériau performant, optimisé pour une efficacité énergétique accrue et dont les capacités de recyclage continuent de progresser. L’objectif était de positionner EUMEPS comme un acteur de référence dans la recherche et l’innovation autour du PSE, tout en clarifiant son message auprès des parties prenantes. L’architecture de marque a été pensée pour affirmer l’engagement de l’industrie dans le développement de solutions plus efficaces et adaptées aux enjeux contemporains.

Solution Créative
Naming : Le nom « EUMEPS » a été maintenu pour assurer continuité et reconnaissance au sein du secteur, tout en étant renforcé par une identité plus affirmée et un discours clarifié autour des bénéfices concrets du PSE.
Design : L’identité visuelle a été conçue pour refléter la modernité et l’adaptabilité du matériau. Le logo et les éléments graphiques traduisent l’évolution continue du secteur, tandis que la palette de couleurs et la typographie modernes affirment le rôle du PSE dans l’innovation et la performance énergétique. L’identité a été déployée sur différents supports, allant du design web aux publications institutionnelles, en passant par les supports techniques et promotionnels, garantissant une communication claire et impactante.

EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
Logo, and visual identity design for EUMEPS, the Association for European Manufacturers of Expanded Polystyrene, the leading voice and advocate for the EPS industry.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.
EUMEPS is the association for European Manufacturers of Expanded Polystyrene. Its members cover the entire EPS value chain from raw material suppliers to EPS converters and recyclers as well as supporting industries including machinery and additive suppliers. Members include individual companies as well as 23 European national EPS associations. Altogether it unites more than 1000 small- and medium-sized companies. When EPS beads are heated with steam, they expand to approximately forty times their original size. These beads can then be covered with steam once again and further processed in to different forms – for example, house insulation, bicycle helmets or fish boxes and much more. This type of EPS consists of 98 percent air. Their engineers are constantly working on new variations to improve its protection, its insulation properties and its recyclability.

définition

  • architecture de marque
  • stratégie de marque

conception

  • développement d'outils de communication
  • guidelines
  • identité de marque
  • logotype

délivrables

  • production des touchpoints

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