we create emotional connections

Did you know? 90% of decisions are made by the emotional brain.

We are therefore firmly convinced that the strength of a brand lies in its emotional resonance with its audience, built upon shared values and a positive societal vision. This strategic approach goes beyond mere functionality to foster lasting loyalty and active engagement.

APPROACH

15

defining

  • brand analysis
  • benchmark
  • brand positioning
  • brand societal impact positioning
  • brand architecture
  • products and services concept
  • interviews

designing

  • naming: brand name, products/services
  • storytelling: concept copy defining the elements of the tone of voice, lexical/vocabulary
  • brand identity: creative concept, graphic design, layout design
  • brand architecture: structure, graphic conceptualization & structuration
  • brand assets: graphic creation, layout design
  • conversation tools: creation and finetuning conversational touchpoints
  • space design: translation of the brand universe in workplaces, point of sales, events 

deploying

  • brand coaching: accompaniment of the brand deployment universe, consultancy for maintaining the brand coherence
  • employer branding: accompaniment in the employer value proposition deployment 
  • touchpoints production

clients

143

Stories

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