The Wisdom of Nature for a New Approach to Healing
Beelab offers an innovative healing method through its essential honey, a synergy between mono-floral honey and a selection of organic essential oils.
Challenge
To create a brand identity that reflects the company’s scientific and natural approach, while highlighting the effectiveness of the synergies between honey and essential oils.
Strategic approach
Developing a brand strategy that emphasizes the commitment to nature and science to position Beelab as an effective natural care product.
Creative solution
Naming: The name “Beelab” was chosen to evoke the combination of the wisdom of bees and the scientific approach to the products.
Design: The logo, in the shape of a hexagon, represents both the wax cells of a beehive and the molecules of essential oils. The colors and typography create an image that is both natural and professional. The graphic universe also integrates illustrations resembling a scientific herbarium, highlighting the plants and flowers used in the products.
