EMBUILD MAKES ITS EXPERTISE AVAILABLE TO LARGE AND SMALL COMPANIES & HIGHLIGHTS THE DIFFERENT CAREERS THAT ENRICH THE CONSTRUCTION SECTOR.
Embuild, formerly known as the Building Confederation of Belgium, was founded in 1946. It brings together 12 local associations, 3 regional entities, 17 professional associations and the central entity, all working together to render the best services to all our members. Our mission for Embuild was to come up with a new name, create a strong brand identity and develop a brand architecture. That’s how Embuild is born.
#strategy #naming #branding #identity
The logo symbol represents the union of the various actors of the construction sector. Standing near the typography as a new updated version of the typical icon of the construction sector, the brick. The visual identity reflects the dynamic interactions between all these actors. The combination of all these ingredients forms a strong, flexible and adaptative brand identity to face the new challenges of tomorrow.