XVL

XVL is a contemporary design and furniture company, led by Xavier Van Lil and his team, offering refined collections with a keen focus on the quality of materials, purity of lines, and sensitivity of textures.

Challenge
To create a brand identity that effectively communicates the brand’s passion for high-quality materials and contemporary design, as well as XVL’s commitment to creating inviting and elegant spaces.

Strategic approach
Immersion in the world of XVL by observing, touching, and experiencing their design vision to capture the essence of XVL’s design, emphasizing purity and quality.

Creative solution
Design: The logo, composed of three almost architectural letters, serves as a signature that elegantly occupies space. The graphic universe incorporates a combination of serif and sans-serif typography, a warm gray color palette, and a dynamic composition grid for various communication materials. This design thinking approach was applied to the entire brand universe.