WSM

WSM is a Belgian NGO that supports and connects social movements worldwide to ensure universal rights to a decent life and unconditional social protection for all.

Challenge
To create a brand identity that unifies WSM’s image globally, reflecting its commitment to social rights and improving living conditions while ensuring coherence across different regions and languages.

Strategic approach
Developing a unique brand platform that reinforces the message of social change to position WSM as a unifying force in promoting social rights, with a narrative that resonates internationally.

Creative solution
Design: The logo embodies movement and the aspiration for social change. The color palette is vibrant, and the graphic elements are designed to be flexible and impactful across various communication channels, ensuring a consistent and powerful image worldwide.