WeMedia

WeMedia is the new federation that unites The Ppress and the UPP, dedicated to promoting professional and independent media in Belgium, helping them connect to the digital era.

Challenge
The challenge was to create a brand identity for WeMedia that reflects its key role in supporting independent and professional media in facing current digital challenges. The goal was to promote the importance of quality media while encouraging innovation and strengthening the social responsibility of the media.

Strategic approach
Defining a brand positioning that highlights integrity, innovation, and the central role of media in society, emphasizing the importance of journalistic independence and social responsibility, as well as the need to adapt to a constantly evolving digital environment.

Creative solution
Naming: The name “WeMedia” was chosen to symbolize the union of professional and independent media, highlighting the idea of collaboration and community within the media sector.
Design: The logo, designed to represent a bridge to the future, symbolizes the connection between traditional and digital media. The colors and typography were chosen to reflect a professional and dynamic tone while remaining accessible. The visual identity was designed to be adaptable and relevant across various channels, enabling WeMedia to effectively communicate its values and initiatives.