Inspired by Nature
Les Terres du Val tells the story of the Jolly family, who decided to develop a sustainable ecosystem of projects on an extraordinary piece of land.
Challenge
Create an identity reflecting agroecology and sustainability to effectively communicate the Jolly family’s vision of creating an integrated ecosystem where agriculture, hospitality, and nature coexist harmoniously.
Strategic approach
Analyzing the family’s core values and their vision of agroecology. Defining a brand platform that highlights Les Terres du Val’s commitment to innovative and sustainable agricultural practices and environmentally respectful hospitality.
Creative Solution
Naming: The name “Les Terres du Val” was chosen to evoke the unique territory and its closeness to nature.
Design: The visual identity reflects the modernity and sustainable aspect of Les Terres du Val. Each element was chosen to create an authentic and natural image that highlights the ecological commitment and the diversity of the domain’s projects.
