Sol

Sol de los Pedroches is a project that brings an 18th-century finca back to life through regenerative agriculture, cultivating nutrient-rich and flavorful products in the heart of the Sierra Morena hills.

Challenge
The challenge was to create a brand that reflects the revival of the land through regenerative agriculture and the spirit of sharing and reconnecting with nature.

Strategic approach
Analyzed the potential of the land and the principles of regenerative agriculture. Developed a brand strategy that positions Sol de los Pedroches as a pioneer in sustainable farming and high-quality, nutrient-dense products.

Creative solution
Naming: Created “Sol de los Pedroches” to reflect both the soil (sol in French, origin of the project initiators) and the sun (sol in Spanish, origin of the region), emphasizing the dual aspects of nurturing and energy.
Design: The visual identity incorporates elements of the sun and soil to represent growth and vitality. The logo and brand visuals use warm, earthy tones and organic shapes to convey the natural and regenerative approach of the project. Delicate handmade illustrations add a personal touch, highlighting the connection to nature and the artisanal quality of the products. The packaging design focuses on simplicity and strength, reflecting the robust and wholesome nature of the cultivated products.