Saporita

Saporita is a brand created by Carine Herau to share her passion for authentic Mediterranean cuisine, focusing on homemade products and enriching culinary experiences.

Challenge
Saporita sought a brand identity that reflects the authenticity and warmth of Mediterranean cuisine, while highlighting the artisanal and family-oriented nature of the products. The goal was to convey the essence of Mediterranean culinary traditions through a brand that embodies conviviality and sharing.

Strategic approach
Analyzing Saporita’s core values and Carine Herau’s vision to develop a brand strategy that emphasizes quality, authenticity, and the joy of cooking together.

Creative solution
Design: The warm and authentic visual identity reflects the spirit of homemade cuisine and Saporita’s values. The logo, colors, and typography were designed to create a welcoming and traditional image. The graphic universe incorporates elements inspired by Italian and Mediterranean cuisine, applied across various media such as packaging, web design, and communication materials, ensuring a cohesive and engaging brand image.