#00B66D

The Continuous Propulsion Revolution

Client
Owuru
Sector
Health & Innovation
THE FIRST CONTINUOUSLY VARIABLE AUTOMATIC MOTOR ON THE MARKET Taking inspiration from the automotive world, the OWURU power unit combines intelligent assistance and gear change functions into a single unit. But more than in a traditional motor and gearbox, the two functions form an inseparable whole to provide a new kind of riding experience. In perfect symbiosis with the effort of your legs, the system continuously adjusts the gear ratio, optimising the delivery of power to the wheel. The result? A fluid, jolt-free driving sensation and a response adapted to all types of terrain.

Owuru introduces the market’s first continuously variable automatic drive unit, combining intelligent assistance with smooth gear changes for an unparalleled driving experience.

Challenge
Highlight the company’s unique innovation in the field of electric propulsion systems and effectively communicate the advantages of this revolutionary technology.

Strategic approach
Analyzing market trends in electric mobility and consumer needs to develop a brand strategy that emphasizes the innovation and performance of Owuru’s technology. The goal was to position Owuru as a cutting-edge brand offering a unique propulsion solution that transforms the electric driving experience.

Creative solution
Naming: The name “Owuru” was chosen for its memorable and distinctive character, evoking notions of fluidity and continuous movement, perfectly aligned with the company’s technology.
Design: The logo, colors, and typography were selected to create a futuristic and dynamic image, underscoring the unique and innovative nature of Owuru’s technology. The entire design creates a cohesive and immersive brand experience, reinforcing Owuru’s position in the electric mobility sector.

Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles
Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles
Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles
THE FIRST CONTINUOUSLY VARIABLE AUTOMATIC MOTOR ON THE MARKET Taking inspiration from the automotive world, the OWURU power unit combines intelligent assistance and gear change functions into a single unit. But more than in a traditional motor and gearbox, the two functions form an inseparable whole to provide a new kind of riding experience. In perfect symbiosis with the effort of your legs, the system continuously adjusts the gear ratio, optimising the delivery of power to the wheel. The result? A fluid, jolt-free driving sensation and a response adapted to all types of terrain.
Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles
Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles
THE FIRST CONTINUOUSLY VARIABLE AUTOMATIC MOTOR ON THE MARKET Taking inspiration from the automotive world, the OWURU power unit combines intelligent assistance and gear change functions into a single unit. But more than in a traditional motor and gearbox, the two functions form an inseparable whole to provide a new kind of riding experience. In perfect symbiosis with the effort of your legs, the system continuously adjusts the gear ratio, optimising the delivery of power to the wheel. The result? A fluid, jolt-free driving sensation and a response adapted to all types of terrain.
Explore the new brand identity made by Hoet & Hoet for Owuru's cutting-edge technology, now available on Decathlon bicycles

defining

  • naming
  • brand strategy

designing

  • logotype
  • brand identity
  • brand guidelines

deploying

  • touchpoints production
  • brand identity coaching
  • brand check-up

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