OFF

OFF is more than just a workspace; it’s a true concept that perfectly integrates into the picturesque landscapes of Wavre.

Challenge
OFF desired a brand identity that reflects its unique character and harmonious integration into Wavre’s natural surroundings, while highlighting the calm and focused atmosphere of its workspaces.

Strategic approach
Analyzing the spirit of Wavre’s landscapes and the expectations of OFF’s potential clients. Developing a brand that embodies the need for disconnection and rejuvenation, creating a space where every detail contributes to an exceptional and immersive work experience. Defining a brand strategy that emphasizes OFF’s tranquility and productivity, while highlighting its commitment to quality and authenticity.

Creative solution
Design: The visual identity reflects OFF’s values of calm and focus. The choice of colors, with soft, natural tones, is inspired by the serenity of nature. Every detail, from the selected materials to the decorative objects, has been carefully considered to create a soothing and welcoming ambiance.