How to bottle the taste of authenticity
Since 1939, Natura has preserved artisanal expertise by offering sauces, mayonnaises, and vinaigrettes made with simple and authentic recipes, crafted with passion and respect for ingredients.
Challenge
To develop a brand identity that reflects Natura’s core values: authenticity, tradition, and a commitment to quality food. The objective was to visually translate its dedication to natural and transparent recipes while modernizing the brand’s image.
Strategic Approach
We designed an identity that highlights the simplicity of Natura’s products, their artisanal production, and their commitment to taste and sustainability. The focus was placed on storytelling to showcase the love for well-made products and the joy of sharing meals.
Creative Solution
Naming: The name “Natura” has always embodied the essence of the brand—natural products made with care and without unnecessary additives. We created the tagline “le goût du vrai” to align to the name and identity.
Design: A strong and sincere visual identity, emphasizing the richness of textures and the indulgence of the products. The packaging was redesigned to balance tradition and modernity, while the artistic direction embraces an artisanal and generous aesthetic. This identity has been implemented across all communication platforms: web, packaging and signage, ensuring immediate recognition and a cohesive brand experience.
