Reconnecting Tradition and Innovation
John Cockerill is an international industrial group that combines centuries of tradition with constant innovation to develop large-scale technical solutions addressing today’s global challenges.
Challenge
To strengthen the brand through a new identity that reflects its heritage while showcasing the group’s commitment to cutting-edge technology and sustainable solutions.
Strategic approach
Redefining the brand’s core values and positioning to reconcile its history and future, emphasizing innovation and sustainability.
Creative solution
Naming: The return to the name “John Cockerill” was recommended to honor the founder and emphasize continuity and sustainability. This strong choice reinforces the brand identity and its timeless mission.
Design: The logo, a simplified representation of a shield formed by the founder’s initials, combines tradition and modernity in the service of protection. The colors and typography were designed to evoke both heritage and innovation. The graphic universe includes elements symbolizing strength and progress to best promote John Cockerill’s innovative and sustainable solutions.
