A Neighborhood Restaurant Embracing La Dolce Vita
Jaco is more than just a restaurant; it’s a true concept that seamlessly integrates into the spirit of the Fort Jaco neighborhood.
Challenge
Jaco desired a brand identity that reflects its unique character and harmonious integration into the Fort Jaco neighborhood, while highlighting the warm and sophisticated atmosphere of the restaurant and its innovative concept.
Strategic approach
Analyzing the spirit of the Fort Jaco neighborhood and the expectations of Jaco’s potential customers. Developing a brand that embodies La Dolce Vita, creating a space where every detail contributes to an exceptional and immersive dining experience. Defining a brand strategy that emphasizes Jaco’s discreet elegance and conviviality, while highlighting its commitment to quality and authenticity.
Creative solution
Design: The visual identity reflects Jaco’s values of warmth and sophistication. The choice of colors, with soft shades of pink, khaki, and saffron yellow, is inspired by the famous “office” chair designed by architect Pierre Jeanneret. Every detail, from the selected materials to the decorative objects, has been carefully considered to create a warm and welcoming ambiance.
