An Urban Winery in the Heart of Brussels
Gudule is the first urban winery in Brussels, dedicated to producing wines from European organic agriculture, with Brussels as its emotional terroir.
Challenge
Put Brussels on the map of urban viticulture linked to organic farming while highlighting the city’s history and the passion of the company’s founder.
Strategic approach
Integrating Thierry Lejeune’s vision and his innovative urban viticulture project to position Gudule as a pioneer of urban wineries in Belgium, emphasizing its commitment to quality, authenticity, and sustainability.
Creative solution
Naming: The name “Gudule” was chosen to honor the patron saint of Brussels, symbolizing a deep connection to the city and its traditions.
Design: The visual identity reflects the modernity and authenticity of Gudule. The graphic universe creates an elegant and contemporary image, incorporating elements that evoke the city of Brussels and the art of viticulture.
