The Taste of Convenience
Delitraiteur is a key player in the food distribution industry, offering ready-to-eat solutions that adapt to everyone’s daily needs.
Challenge
Delitraiteur aimed to reposition itself to better meet the expectations of modern consumers, while clarifying its offerings and enhancing the perception of product quality.
Strategic approach
An analysis of market trends and consumer needs, focusing on convenience, quality, and sustainability. Repositioning Delitraiteur as a brand that combines taste pleasure with practicality, while highlighting its commitment to responsible and sustainable practices.
Creative solution
Design: The logo, colors, and typography were modernized to create a fresh and contemporary image. Graphic elements include bright color bands and delicate illustrations, creating a welcoming and warm ambiance evoking the diversity of the products offered. The typography, chosen for its modern and readable character, reinforces the visual identity.
