A Unique Concept from Field to Bread
Champain is a unique bakery-grocery dedicated to local and artisanal farm products, living in harmony with the seasons.
Challenge
Create a brand identity that conveys their commitment to producing local and seasonal products using the expertise of regional farmers. The goal was to highlight the raw and authentic nature of the products while emphasizing a respectful approach to the land and agricultural traditions.
Strategic approach
Integrating their vision of local and sustainable commerce. Defining a brand platform that emphasizes their commitment to responsible agriculture.
Creative solution
Naming: The name “Champain” was chosen to directly evoke the connection between the field and the bread, highlighting the proximity to the land and natural ingredients.
Design: The visual identity reflects the purity and authenticity of Champain’s products. The logo, colors, and typography were chosen to create a raw and natural image, emphasizing the simplicity and quality of the products.
