Inclusive Architecture
ASSAR is an architectural firm that places human beings and inclusion at the core of its concerns. Their motto: “Architecture cannot exist without people.”
Challenge
ASSAR sought a brand identity that reflects their commitment to inclusive and human-centered architecture. The objective was to effectively communicate their vision of architectural design that meets the needs of everyone, young and old, by building for humanity in all its diversity.
Strategic approach
Analyzing ASSAR’s core values and their vision of architecture. Defining a brand platform that emphasizes ASSAR’s commitment to inclusive designs that meet the needs of all people.
Creative solution
Design: The visual identity reflects the modernity and inclusive commitment of ASSAR. The logo, colors, and typography were chosen to create an inspiring and evolving image. The entire design aims to create a cohesive and immersive brand experience, reinforcing ASSAR’s position in inclusive architecture.
