Enhancing Quality of Life Through Technology
Agoria is the largest employers’ organization and professional association representing over 1,700 technology-inspired companies in Belgium.
Challenge
Agoria sought a brand identity that reflects its crucial role in supporting technological innovation and improving quality of life.
Strategic approach
Redefining the brand’s core values to capture the essence of innovation. Developing a brand architecture that highlights Agoria’s commitment to technological progress and its positive impact on society.
Creative solution
Design: Development of a simple yet ambitious visual identity based on the significance of a point. This point, square-shaped to assert the organization’s rigor, is not used to finalize a sentence but to open a statement as leaders and innovators. It also serves as a reference point for Agoria’s members. This identity is reinforced by a bright, rich blue color, representing technology and innovation.
