How to embody the essence of Italy beyond the plate, into every detail.
CIAO is more than just a restaurant—it is an enoteca and a bistronomic experience that reinterprets Italian cuisine with a modern and effortless approach, nestled in the heart of TheMerode.
Challenge
To create a brand identity that captures the essence of elegant yet accessible Italian gastronomy, highlighting the authenticity of ingredients and the art of sharing, while infusing a contemporary and refined touch.
Strategic approach
Defining a positioning that celebrates Italy’s diverse culinary heritage, emphasizing product quality and seasonality. Crafting an identity that conveys both sophistication and conviviality, offering an immersive experience that appeals to both traditional Italian cuisine lovers and fine wine connoisseurs.
Creative Solution
Design: A sleek and elegant visual identity, drawing inspiration from Italy’s rich heritage with a refined approach. A sophisticated typography, a color palette inspired by natural materials, and an artistic direction that highlights artisanal craftsmanship. The identity has been rolled out across all brand touchpoints: packaging, signage, web, and menus, ensuring a seamless and elevated experience.
