The world is changing faster than ever before. It is vital for media brands to join forces and claim their role in society.

WeMedia is the new federation created by the merger between The Ppress and the UPP.

Hoet&Hoet has created a series of interviews and workshops for them to help improve understanding of the sector. This immersive experience will help define a relevant brand platform and develop specific, well-thought-out communication attributes. The graphic identity needs to be dynamic (responsive) and help the brand establish itself, without constraint, in the many different channels to focus on its message: content.