Sambrinvest

Sambrinvest is a financial group based in the Charleroi region, dedicated to revitalizing local entrepreneurship and supporting the growth of SMEs, start-ups, and industries through an ecosystem tailored to their needs.

Challenge
To modernize the brand’s image while emphasizing its role as a catalyst for the local economy and highlighting its long-term support for local businesses.

Strategic approach
Redefining the brand’s core values and market positioning to strengthen Sambrinvest’s role as a key partner for local businesses.

Creative solution
Design: The redesigned logo incorporates graphic elements that evoke dynamism and growth while suggesting the curves of the Sambre river. The color palette and typography were selected to reflect a professional and modern image.