Returning to Essentials with Ethical DIY Products
KITéTIK offers a new range of everyday essentials designed to promote the joy of creating while caring for the environment.
Challenge
To create a brand identity for KITéTIK that reflects its commitment to sustainable practices and responsible consumption. The goal was to communicate the importance of returning to simple and eco-friendly solutions for daily needs while making the DIY process accessible and enjoyable.
Strategic approach
We analyzed KITéTIK’s core values and mission to make eco-friendly DIY products accessible to everyone. Our strategy aimed to position Kitétik as a leader in the DIY essentials sector, focusing on simplicity, sustainability, and the joy of making things oneself. We developed a brand architecture that emphasizes KITéTIK’s commitment to ecological practices and a sustainable lifestyle.
Creative solution
Naming: The name “KITéTIK”, a contraction of “kits éthiques,” was chosen for its memorable character and visual harmony brought by the palindrome.
Design: The visual identity reflects the simplicity and authenticity of KITéTIK’s products. The perfectly symmetrical logo represents balance and exchange. The central “é” serves as a link and incorporates a drop as an accent, symbolizing participation in creating a more sustainable world. The graphic universe, accompanied by handwritten illustrations, remains very understated to emphasize the DIY and natural aspect of the brand.
