Kewlox is a unique and ingenious concept, offering durable and easy to assemble furniture since 1959. Its versatile design and modularity allow to display them in multiple ways giving plenty of choices, enabling each customer to put together a unique piece of furniture.

We took this premise as the main point to create a new logotype that reinforces the concept of modularity and dynamism. This logo, which is implemented in the different communication materials, was supported by a well-structured grid and a soft color palette.