Agoria is the largest employers’ organisation and trade association, representing more than 1,700 technology-inspired companies in Belgium. Together they seek to contribute to the world’s advancement through the development and application of technological innovations.
Working closely with Agoria, we took a strategic approach to redefine the main values of the brand. The conclusion of this first step was a crucial identification of the brand’s positioning as trailblazer and with an open mind to new technological paths.
We created a simple and ambitious identity that is based on the significance of a point. A point that is not there to finalise and to close a sentence, but rather to open up a statement as leaders and innovators and, at the same time, a point of reference to our members. This is enhanced by a luminous and rich blue color, which represents technology and innovation.
These elements were translated into a logotype and carefully carried out through the different communication supports and applications where the brand is present.