Iles de Paix is an international Belgian NGO founded by Father Dominique Pire, Nobel Peace winner in 1958 for his actions in favour of the post-WWII displaced people. Iles de Paix aims to help fragilized persons and wishes to give the possibility to all people to be active and responsible for the improvement of living conditions, depending on their own circumstances and capabilities.
Iles de Paix has built a strong reputation in the sector and is well-known thanks to a special action that has been carried out for over three decades to raise funds: « le petit bonhomme ». This shape, inspired by Leonardo Da Vinci’s Vitruvian Man’s drawing, shows a human figure with big open arms, symbolising solidarity and mutual help between people.
Our mission was to translate the original values of the organisation into a more modern and dynamic identity that also spoke to a younger public and, at the same time, to raise brand awareness by giving a more powerful meaning to a well-established symbol.
The end result is a dynamic and sympathetic identity that shares the idea of a better world that we all build together.