creative brand values

Hoet&Hoet is a brand experts‘ agency. We define creative strategy from brand audit to brand essence. We design identities with valuable sens and help the brands to communicate through all medias. We deliver outstanding touchpoints and we accompany each step of your brand in the real and digital world.

collaborative expertises

Our studio is composed of 4 organic departments working strongly together or on specific projects. It means that we can do the A to Z track or any letters in between. Just ask. We are experts in Strategy, Graphic Design, Visuals & Digitals, writing your very personal story to create your brand experience.

Hoet & Hoet methodology



  • → benchmark
  • → brand audit
  • → consumer survey


  • → naming
  • → brand architecture
  • → brand plate-forme


  • → brand identity
  • → touchpoints development
  • → brand guidelines


  • → brand check up
  • → brand identity coaching
  • → touchpoints production



Tuesday is #wip day - playing riddles - what if we say : #positiveimage #confidence #vision #enthousiasm #green #tenacity #movementevolution #federator #citrus #tuesday

Monday is #inspiration day : the famous @jeffkoons dog ! New week, new color - this week we have chosen #citrus in harmony with the #spring coming up

Lifestyle #discovery (old one 😉) of this weekend shared with you : the navy blue #albumcover of @coldplay #ghoststories #brokenheart vs. #wings

Friday is #quote day 🙌🏻

#tbt of this week - logo done by us: the purpose of @beneluxunion is to be a region with no frontiers in order to unit #belgium #nederland and #luxembourg and to improve #wellbeing #mobility #security and #sustainabledevelopment 🙌🏻